Cinema Media

  • In 1995, Paul Bolté, with a visionary entrepreneurial team, produced a successful business plan and launched the first cinema media sales team in Canada at Cineplex Odeon.
  • Primary objective was to promote, sell and accelerate the growth of a new medium, cinema, to third-party national advertisers and media agencies and to other movie exhibitors in Canada.

Profitable Results

  • Created theatre distribution channels
  • Procured exclusive and long term advertisers
  • Created media extensions - event and promotional vehicles and new marketing initiatives
  • Launched the first HD Digital Cinema Network in April 2005 -
    Reel Entertainment. Began achieving ROI by August 2005.
    Today cinema advertising is seen in over 95% of all movie
    theatres in Canada and has grown from $2million in 1995 to
    over $60 million in media advertising revenue today!
 
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